:root {
  --paper: #fffaf7;
  --soft-paper: #f5efea;
  --ink: #444444;
  --muted: rgba(68, 68, 68, 0.68);
  --brown: #761e0b;
  --brown-soft: rgba(118, 30, 11, 0.74);
  --moss: #27341e;
  --mist: #dfe8e8;
  --line: rgba(68, 68, 68, 0.18);
  --white: #ffffff;
  --sans: "Host Grotesk", "Helvetica Neue", sans-serif;
  --serif: "Libre Baskerville", Georgia, serif;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: 110px;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--serif);
  letter-spacing: 0;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

.announcement {
  display: flex;
  min-height: 40px;
  align-items: center;
  justify-content: center;
  gap: clamp(18px, 5vw, 72px);
  padding: 8px 18px;
  background: #f1f1f1;
  color: var(--ink);
  font-family: var(--sans);
  font-size: 0.82rem;
  text-transform: uppercase;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  min-height: 70px;
  padding: 0 clamp(20px, 3vw, 52px);
  border-bottom: 1px solid rgba(68, 68, 68, 0.12);
  background: rgba(255, 250, 247, 0.92);
  backdrop-filter: blur(18px);
}

.brand-wordmark {
  display: inline-flex;
  align-items: center;
  width: clamp(116px, 12vw, 168px);
}

.brand-wordmark img {
  width: 100%;
  height: auto;
  display: block;
  filter: brightness(0);
  opacity: 0.78;
}

.desktop-nav {
  display: flex;
  gap: 34px;
  align-items: center;
  justify-content: center;
  color: rgba(68, 68, 68, 0.82);
  font-family: var(--sans);
  font-size: 0.92rem;
}

.desktop-nav a {
  padding: 8px 0;
}

.header-actions {
  display: flex;
  gap: 20px;
  justify-self: end;
}

.header-actions a {
  display: grid;
  width: 24px;
  height: 24px;
  place-items: center;
}

.header-actions svg {
  width: 22px;
  height: 22px;
  fill: none;
  stroke: var(--ink);
  stroke-linecap: round;
  stroke-linejoin: round;
  stroke-width: 1.5;
}

.hero {
  position: relative;
  min-height: calc(100vh - 110px);
  overflow: hidden;
  background: #111;
}

.hero-media {
  position: absolute;
  inset: 0;
}

.hero-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.hero-media::after {
  position: absolute;
  inset: 0;
  content: "";
  background:
    linear-gradient(90deg, rgba(0, 0, 0, 0.62), rgba(0, 0, 0, 0.16) 48%, rgba(0, 0, 0, 0.08)),
    linear-gradient(0deg, rgba(0, 0, 0, 0.28), transparent 40%);
}

.hero-overlay {
  position: relative;
  z-index: 2;
  display: grid;
  min-height: calc(100vh - 110px);
  align-content: center;
  max-width: 720px;
  padding: clamp(60px, 10vw, 120px) clamp(24px, 5vw, 64px);
  color: var(--white);
}

.kicker {
  margin: 0 0 18px;
  font-family: var(--sans);
  font-size: 0.86rem;
  font-weight: 500;
  letter-spacing: 0.06em;
  line-height: 1.4;
  text-transform: uppercase;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2,
h3 {
  font-weight: 400;
}

h1 {
  margin-bottom: 22px;
  font-family: var(--sans);
  font-size: clamp(3rem, 5.6vw, 6rem);
  line-height: 0.94;
  letter-spacing: 0;
}

h1 span {
  display: block;
  white-space: nowrap;
}

.hero-overlay p:not(.kicker) {
  max-width: 520px;
  margin-bottom: 30px;
  font-family: var(--sans);
  font-size: clamp(1rem, 1.35vw, 1.24rem);
  line-height: 1.62;
}

.hero-buttons {
  display: flex;
  flex-wrap: wrap;
  gap: 18px;
  align-items: center;
}

.outline-button,
.solid-button {
  display: inline-flex;
  min-height: 48px;
  align-items: center;
  justify-content: center;
  padding: 0 28px;
  border-radius: 999px;
  font-family: var(--sans);
  font-size: 0.95rem;
  transition:
    background 180ms ease,
    color 180ms ease,
    transform 180ms ease;
}

.outline-button {
  border: 1px solid var(--ink);
  color: var(--ink);
}

.outline-button.light {
  border-color: rgba(255, 255, 255, 0.92);
  color: var(--white);
}

.solid-button {
  border: 1px solid var(--brown);
  background: var(--brown);
  color: var(--white);
}

.outline-button:hover,
.solid-button:hover {
  transform: translateY(-2px);
}

.outline-button:hover {
  background: var(--ink);
  color: var(--white);
}

.light:hover {
  background: var(--white);
  color: var(--ink);
}

.text-link {
  font-family: var(--sans);
  font-size: 0.98rem;
  text-decoration: underline;
  text-underline-offset: 5px;
}

.light-link {
  color: var(--white);
}

.brand-band {
  display: grid;
  grid-template-columns: minmax(360px, 1.05fr) minmax(320px, 1fr);
  gap: clamp(32px, 6vw, 88px);
  align-items: center;
  padding: clamp(58px, 8vw, 110px) clamp(20px, 5vw, 72px);
  border-bottom: 1px solid var(--line);
  background: var(--paper);
  color: var(--ink);
}

.brand-statement {
  max-width: 760px;
}

.brand-statement h2 {
  margin-bottom: 24px;
  font-family: var(--sans);
  font-size: clamp(2.6rem, 4.6vw, 4.7rem);
  line-height: 1.04;
}

.brand-statement > p:last-child {
  max-width: 560px;
  color: var(--muted);
  font-size: clamp(1.05rem, 1.5vw, 1.35rem);
  line-height: 1.72;
}

.brand-points {
  display: grid;
  grid-template-columns: 1fr;
  border-top: 1px solid var(--line);
}

.brand-points article {
  display: grid;
  grid-template-columns: 48px minmax(0, 0.8fr) minmax(160px, 1fr);
  gap: 20px;
  align-items: start;
  padding: 24px 0;
  border-bottom: 1px solid var(--line);
}

.brand-points span {
  color: var(--brown-soft);
  font-family: var(--sans);
  font-size: 0.78rem;
}

.brand-points h3 {
  margin: 0;
  font-family: var(--sans);
  font-size: clamp(1.15rem, 1.7vw, 1.65rem);
  line-height: 1.08;
}

.brand-points p {
  margin: 0;
  color: var(--muted);
  line-height: 1.58;
}

.product-feature,
.feature-section,
.science-section {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  min-height: 760px;
  border-bottom: 1px solid var(--line);
}

.product-photo,
.science-image {
  min-height: 620px;
  background: var(--soft-paper);
}

.product-photo img,
.science-image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.product-photo img {
  object-fit: contain;
  padding: clamp(8px, 1.8vw, 28px);
  transform: scale(1.12);
}

.product-copy,
.science-copy {
  display: grid;
  align-content: center;
  padding: clamp(42px, 7vw, 96px);
}

.product-copy .kicker,
.feature-section .kicker,
.science-copy .kicker,
.routine-section .kicker,
.reviews-section .kicker {
  color: var(--brown-soft);
}

.product-copy h2,
.feature-section h2,
.science-copy h2,
.section-heading h2,
.closing-cta h2 {
  margin-bottom: 24px;
  color: var(--ink);
  font-family: var(--sans);
  font-size: clamp(2.5rem, 5.2vw, 5.8rem);
  line-height: 0.96;
}

.product-copy p,
.feature-section p,
.science-copy p:not(.kicker),
.section-heading > p,
.inline-heading > p,
.closing-cta p {
  color: var(--muted);
  font-size: clamp(1rem, 1.35vw, 1.18rem);
  line-height: 1.78;
}

.product-price-row {
  display: flex;
  flex-wrap: wrap;
  gap: 14px 20px;
  align-items: baseline;
  margin: 18px 0 24px;
  font-family: var(--sans);
}

.price {
  color: var(--brown);
  font-size: 1.45rem;
}

.shipping-note {
  color: var(--muted);
  font-size: 0.88rem;
}

.benefit-row {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 28px;
}

.benefit-row span {
  padding: 9px 12px;
  border: 1px solid var(--line);
  border-radius: 999px;
  color: rgba(68, 68, 68, 0.8);
  font-family: var(--sans);
  font-size: 0.78rem;
  text-transform: uppercase;
}

.science-section {
  background: #f7f7f5;
}

.feature-section {
  display: block;
  min-height: 0;
  padding: clamp(64px, 8vw, 112px) clamp(20px, 5vw, 72px);
  background: var(--paper);
}

.feature-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}

.feature-grid article {
  min-height: 310px;
  padding: clamp(24px, 4vw, 44px);
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  background: rgba(255, 255, 255, 0.34);
}

.feature-grid span {
  color: var(--brown-soft);
  font-family: var(--sans);
  font-size: 0.86rem;
}

.feature-grid h3 {
  margin: 32px 0 12px;
  font-family: var(--sans);
  font-size: clamp(1.55rem, 2vw, 2.3rem);
  line-height: 1;
}

.feature-grid p {
  margin-bottom: 0;
}

.ingredient-list {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 28px;
}

.ingredient-list span {
  padding: 10px 13px;
  border: 1px solid rgba(68, 68, 68, 0.18);
  border-radius: 999px;
  color: rgba(68, 68, 68, 0.78);
  font-family: var(--sans);
  font-size: 0.78rem;
  text-transform: uppercase;
}

.routine-section,
.reviews-section,
.closing-cta {
  padding: clamp(64px, 8vw, 112px) clamp(20px, 5vw, 72px);
}

.section-heading {
  max-width: 920px;
  margin-bottom: 42px;
}

.routine-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}

.routine-grid article {
  min-height: 300px;
  padding: clamp(24px, 4vw, 44px);
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.routine-grid span {
  color: var(--brown-soft);
  font-family: var(--sans);
  font-size: 0.86rem;
}

.routine-grid h3,
.video-wall h3 {
  margin: 32px 0 12px;
  font-family: var(--sans);
  font-size: clamp(1.35rem, 1.6vw, 1.9rem);
  line-height: 1;
}

.routine-grid p,
.video-wall p {
  margin-bottom: 0;
  color: var(--muted);
  line-height: 1.72;
}

.reviews-section {
  background: #f1f1f1;
}

.inline-heading {
  display: grid;
  grid-template-columns: minmax(280px, 1fr) minmax(260px, 0.8fr);
  gap: 36px;
  max-width: none;
  align-items: end;
}

.inline-heading > p {
  margin-bottom: 10px;
}

.creator-showcase {
  position: relative;
  display: grid;
  grid-template-columns: 48px minmax(0, 1fr) 48px;
  gap: clamp(12px, 2vw, 24px);
  align-items: center;
  margin-right: calc(clamp(20px, 5vw, 72px) * -1);
  margin-left: calc(clamp(20px, 5vw, 72px) * -1);
  overflow: hidden;
}

.creator-track {
  display: grid;
  grid-template-columns: repeat(5, minmax(180px, 1fr));
  gap: clamp(12px, 1.4vw, 24px);
  align-items: center;
}

.creator-slide {
  position: relative;
  overflow: hidden;
  min-width: 0;
  border: 0;
  background: var(--paper);
  opacity: 0.72;
  transform: scale(0.82);
  transition: transform 260ms ease, opacity 260ms ease;
}

.creator-slide::before {
  display: block;
  width: 100%;
  height: clamp(250px, 24vw, 360px);
  content: "";
  background:
    linear-gradient(180deg, rgba(255, 255, 255, 0.02), rgba(0, 0, 0, 0.08)),
    var(--poster-image),
    linear-gradient(145deg, #d8d0c8, #a79f96);
  background-position: center;
  background-size: cover;
}

.creator-slide::after {
  position: absolute;
  inset: 0;
  content: "";
  background: linear-gradient(180deg, transparent 46%, rgba(0, 0, 0, 0.34));
  pointer-events: none;
}

.creator-slide video,
.creator-main-video {
  display: block;
  width: 100%;
  height: clamp(250px, 24vw, 360px);
  background: #ddd6d0;
  object-fit: cover;
}

.creator-slide:not(.is-active) video {
  filter: saturate(0.88) contrast(0.94);
}

.creator-slide span {
  position: absolute;
  right: 16px;
  bottom: 16px;
  left: 16px;
  z-index: 1;
  color: var(--white);
  font-family: var(--sans);
  font-size: 0.82rem;
  font-weight: 500;
  line-height: 1.15;
  text-transform: uppercase;
}

.creator-slide.is-active {
  border: 1px solid rgba(68, 68, 68, 0.14);
  opacity: 1;
  transform: translateY(-18px) scale(1);
}

.creator-slide.is-active::before {
  display: none;
}

.creator-slide.is-active video,
.creator-slide.is-active .creator-main-video {
  height: clamp(330px, 32vw, 470px);
}

.creator-slide.is-active::after {
  display: none;
}

.carousel-arrow {
  display: grid;
  width: 48px;
  height: 48px;
  place-items: center;
  border: 1px solid rgba(68, 68, 68, 0.2);
  border-radius: 999px;
  background: rgba(255, 250, 247, 0.82);
  color: var(--ink);
  cursor: pointer;
  z-index: 2;
  transition: background 180ms ease, border-color 180ms ease, transform 180ms ease;
}

.carousel-arrow:hover {
  border-color: rgba(118, 30, 11, 0.5);
  background: var(--paper);
  transform: translateY(-1px);
}

.carousel-arrow span {
  width: 0;
  height: 0;
  overflow: hidden;
  font-size: 0;
}

.carousel-arrow::before {
  color: var(--brown);
  font-family: var(--sans);
  font-size: 1.4rem;
  line-height: 1;
}

.carousel-arrow-prev::before {
  content: "<";
}

.carousel-arrow-next::before {
  content: ">";
}

.creator-player {
  position: relative;
}

.creator-player::after {
  position: absolute;
  right: 18px;
  bottom: 18px;
  z-index: 1;
  content: "Loading";
  border: 1px solid rgba(255, 255, 255, 0.44);
  background: rgba(68, 68, 68, 0.44);
  color: var(--white);
  font-family: var(--sans);
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0;
  padding: 8px 10px;
  text-transform: uppercase;
  backdrop-filter: blur(10px);
  pointer-events: none;
}

.creator-player.has-loaded-video::after {
  display: none;
}

.video-toggle {
  position: absolute;
  top: 18px;
  left: 18px;
  display: grid;
  width: 50px;
  height: 50px;
  place-items: center;
  border: 0;
  background: rgba(68, 68, 68, 0.44);
  color: var(--white);
  cursor: pointer;
  font-family: var(--sans);
  font-size: 0;
  backdrop-filter: blur(10px);
}

.video-toggle span::before {
  content: "II";
  font-size: 1rem;
  font-weight: 600;
  letter-spacing: 0.08em;
}

.video-toggle span {
  line-height: 1;
}

.video-toggle[aria-label^="Play"] span::before {
  content: "Play";
  font-size: 0.72rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.creator-feature-copy {
  min-height: 150px;
  padding: 24px 28px 30px;
}

.mini-kicker {
  margin: 0 0 10px;
  color: var(--brown-soft);
  font-family: var(--sans);
  font-size: 0.74rem;
  text-transform: uppercase;
}

.creator-feature-copy h3 {
  margin: 0 0 10px;
  font-family: var(--sans);
  font-size: clamp(1.45rem, 2vw, 2rem);
  line-height: 1.05;
}

.creator-feature-copy p:last-child {
  margin: 0;
  color: var(--muted);
  line-height: 1.6;
}

.closing-cta {
  display: grid;
  justify-items: center;
  background: var(--paper);
  text-align: center;
}

.closing-cta h2 {
  max-width: 900px;
}

.closing-cta p {
  max-width: 520px;
}

.closing-cta .outline-button {
  margin-top: 10px;
}

.site-footer {
  display: flex;
  gap: 24px;
  align-items: center;
  justify-content: space-between;
  padding: 40px clamp(20px, 5vw, 72px);
  border-top: 1px solid var(--line);
}

.site-footer .brand-wordmark {
  width: clamp(58px, 6vw, 78px);
}

.site-footer .footer-logo img {
  filter: none;
  opacity: 1;
}

.site-footer nav {
  display: flex;
  flex-wrap: wrap;
  gap: 18px 28px;
  color: rgba(68, 68, 68, 0.72);
  font-family: var(--sans);
  font-size: 0.88rem;
}

@media (max-width: 960px) {
  .announcement {
    justify-content: space-between;
  }

  .site-header {
    grid-template-columns: 1fr auto;
  }

  .desktop-nav {
    display: none;
  }

  .hero,
  .hero-overlay {
    min-height: 680px;
  }

  .product-feature,
  .feature-section,
  .science-section {
    grid-template-columns: 1fr;
  }

  .science-image {
    order: 2;
  }

  .science-copy {
    order: 1;
  }

  .routine-grid,
  .feature-grid,
  .inline-heading {
    grid-template-columns: 1fr;
  }

  .creator-showcase {
    grid-template-columns: 42px minmax(0, 1fr) 42px;
    gap: 12px;
    max-width: none;
    margin: 0 auto;
  }

  .creator-track {
    grid-template-columns: repeat(5, minmax(120px, 1fr));
    gap: 10px;
  }

  .creator-slide video,
  .creator-main-video {
    height: clamp(220px, 34vw, 300px);
  }

  .creator-slide.is-active {
    transform: translateY(-12px) scale(1);
  }

  .creator-slide.is-active video,
  .creator-slide.is-active .creator-main-video {
    height: clamp(300px, 48vw, 430px);
  }

  .carousel-arrow {
    background: rgba(255, 250, 247, 0.9);
  }

  .carousel-arrow:hover {
    transform: translateY(-1px);
  }

  .brand-band {
    grid-template-columns: 1fr;
    align-items: start;
  }

  .brand-points article {
    grid-template-columns: 42px minmax(0, 1fr);
  }

  .brand-points p {
    grid-column: 2;
  }
}

@media (max-width: 640px) {
  .announcement {
    min-height: 36px;
    font-size: 0.68rem;
  }

  .announcement span:nth-child(2) {
    display: none;
  }

  .site-header {
    min-height: 58px;
    padding: 0 16px;
  }

  .brand-wordmark {
    width: 118px;
  }

  .header-actions {
    gap: 14px;
  }

  .header-actions a:nth-child(2) {
    display: none;
  }

  .hero,
  .hero-overlay {
    min-height: 720px;
  }

  .hero-media img {
    object-position: 58% center;
  }

  .hero-overlay {
    align-content: end;
    padding: 260px 20px 42px;
  }

  h1 {
    font-size: 2.62rem;
    line-height: 1;
  }

  .hero-overlay p:not(.kicker) {
    font-size: 0.98rem;
    line-height: 1.55;
  }

  .hero-buttons {
    align-items: stretch;
    flex-direction: column;
  }

  .outline-button,
  .solid-button {
    width: 100%;
  }

  .brand-band {
    padding: 58px 20px;
  }

  .brand-statement .kicker,
  .feature-section .section-heading .kicker,
  .routine-section .section-heading .kicker {
    margin-bottom: 12px;
  }

  .brand-statement h2 {
    font-size: 2.18rem;
    line-height: 1.08;
  }

  .brand-statement > p:last-child,
  .product-copy p,
  .feature-section p,
  .science-copy p:not(.kicker),
  .section-heading > p,
  .inline-heading > p,
  .closing-cta p {
    font-size: 1rem;
    line-height: 1.62;
  }

  .brand-points h3 {
    font-size: 1.22rem;
  }

  .brand-points,
  .feature-grid,
  .routine-grid {
    border-top: 1px solid var(--line);
    border-left: 1px solid var(--line);
  }

  .brand-points article,
  .feature-grid article,
  .routine-grid article {
    min-height: 0;
    padding: 22px 20px 24px;
    border-right: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
    background: rgba(255, 255, 255, 0.34);
  }

  .brand-points article {
    grid-template-columns: 1fr;
    gap: 10px;
  }

  .brand-points p {
    grid-column: auto;
  }

  .product-photo,
  .science-image {
    min-height: 460px;
  }

  .product-copy,
  .science-copy {
    padding: 46px 20px;
  }

  .routine-section,
  .feature-section,
  .reviews-section,
  .closing-cta {
    padding: 58px 20px;
  }

  .brand-points h3,
  .feature-grid h3,
  .routine-grid h3 {
    margin: 18px 0 10px;
    font-size: 1.38rem;
    line-height: 1.12;
  }

  .brand-points p,
  .feature-grid p,
  .routine-grid p {
    font-size: 0.98rem;
    line-height: 1.54;
  }

  .creator-showcase {
    grid-template-columns: 1fr;
    max-width: min(360px, 100%);
    margin-right: auto;
    margin-left: auto;
  }

  .creator-slide:not(.is-active) {
    display: none;
  }

  .creator-track {
    grid-template-columns: 1fr;
  }

  .carousel-arrow {
    position: absolute;
    z-index: 2;
    top: min(76vw, 360px);
    transform: translateY(-50%);
  }

  .carousel-arrow:hover {
    transform: translateY(calc(-50% - 1px));
  }

  .carousel-arrow-prev {
    left: 14px;
  }

  .carousel-arrow-next {
    right: 14px;
  }

  .product-copy h2,
  .science-copy h2,
  .section-heading h2,
  .closing-cta h2 {
    font-size: 2.12rem;
    line-height: 1.06;
  }

  .creator-feature-copy h3 {
    font-size: 1.42rem;
  }

  .site-footer {
    align-items: flex-start;
    flex-direction: column;
  }
}